Ditzo Prepaid Pechhulp

subject: prepaid breakdown assistance

contact: Johan Bolt

assignment: interaction design

website: www.ditzo.nl/prepaidpechhulp

Ditzo Prepaid Pechhulp: the assignment

One of our many assignments for Ditzo includes the interaction design of all of their online activities. For ‘Ditzo Prepaid Pechhulp’ we created a fast, user-friendly and high-converting sales funnel.

Ditzo is always looking for ways to make things more ‘logical’. For Dutch car drivers, the avarage number of car damages is once every 7.5 years. Hence the ‘Ditzo Prepaid Pechhulp’ : you only pay for the assistance you actually get. You don’t pay for a yearly subscription. So less damage means less costs.

Ditzo Prepaid Pechhulp: the result

The Prepaid Pechhulp sales funnel is the user friendly result of the latest Ditzo innovation. As for each sales funnel Bikkelhart creates, we translated the optimal offline salespitch to the ultimate online dialogue. The fundamental idea is that a visitor should never have to think about the process he’s involved in during an online order. His mind should be open to the advantages of the proposition instead of the trouble of an online form. That way his choice will be based on value versus price. Which will result in high conversionrates, guaranteed!

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